So first up, it’s Lower Eastside Deli: a small New York inspired coffee and waffles shop nestled down a Shoreditch backstreet. Their branding is chic and edgy, the pastel colour pallete really catches the eye, and the coffee sleeve is  a satisfying texture. That’s what I call extra hot!

PRET is taking over the world, and the same applies to their copy. Take this napkin for instance. To most brands, a napkin is merely a tool to wipe away the crumbs, but to PRET, it’s a short, sweet and playful way to keep customers smiling, whilst showing they’re environmentally friendly too. Nailed it.