Multi-Gyn: Back To Brilliant
Women's intimate health care brand, Multi-Gyn, wanted to raise awareness of Bacterial Vaginosis (BV) in the German market, in a way that would speak to young women, open conversation about intimate care and help educate them on the condition. I created the concept Back To Brilliant: brought to life across both tone, photography and art direction. Using a relatable character to represent each symptom, the campaign used a direct, playful tone across print, packaging, POS, web, brand films, OOH and social, to cut the BV taboo and get women back to what they do best.
