Athlete365: Putting tone into action

Working with agency Touchline, I helped shape the tone of voice for Athlete365 – an online hub for athletes run by The International Olympic Committee, offering them support, career guidance, community and more – on and off the field of play.  From extensive tone of voice workshops to guide the internal Touchline editorial team, to webpage re-writes and content creation, I helped bring a more athlete-centered tone to life, showing athletes we speak their language and further engaging them with the initiative.