Jordan: Tagline and Manifesto

New tagline and concept work for the Jordan brand across EMEA, in collaboration with agency O12 Create.  'For the Jump-starters' tapped into the aspirational mindset of the Jordan brand: one of ambition, determination and resilience. With reference to the African Disapora and Jordan's own obstacles in his journey to success, 'For the Jump-starters'  is a way to inspire underprivileged communities to strive for their goals, no matter their background, race or education.