LEAPS BY BAYER: LEAP FORWARD - CHAPTER III
Leaps by Bayer navigate toward unimaginable breakthroughs in life sciences and beyond. But it takes a team, and the power of collaboration, to cross the line. I worked on the script and campaign copy for Chapter III of this award-winning ad campaign series, with agency TLGG. Chapter III - Leap Forward brings collaboration to life through a ground breaking feat: world-record holding kitesurfer Olivia Jenkins, guided by weather scientist Dr Alicia Ageno, crosses the International Date Line and leaps forward into tomorrow.