TEXAS jeans are Wrangler's authentic signature fit. I worked on a FW20 campaign across video and print to promote the TEXAS range including two new iconic cuts: the TEXAS Taper and TEXAS Slim. My concept was 'Together we ride', capturing the spirit of friendship, camaraderie and adventure – in TEXAS, you find the fit, and the freedom.

Wrangler Denim Innovations

I also worked with agency Studio Plankton on the Wrangler Denim Innovations campaign, crafting tag lines and supportive copy to showcase their high-stretch and extra soft fabrics.

Using Format