WRANGLER: TEXAS JEANS
TEXAS jeans are Wrangler's authentic signature fit, rooted in history but styled for today. I worked on a FW20 campaign across video and print to promote the TEXAS range including two new iconic cuts: the TEXAS Taper and TEXAS Slim. Working together with the campaign footage, I created the tagline 'Together we ride', along with a brand narrative story and a series of headlines that captured the spirit of friendship, camaraderie and adventure. Ultimately in TEXAS jeans, you find the fit, and the freedom.
Wrangler Denim Innovations
I also worked with agency Studio Plankton on the Wrangler Denim Innovations campaign, crafting tag lines and supportive copy to showcase their high-stretch and extra soft fabrics.