Print, web copy, digital ads, OOH, packaging, CRM, video, radio scripts.
I worked in the creative team at moo.com for two years, during which time I wrote copy across moo.com and created concepts to promote MOO's product range across a whole host of mediums, always working collaboratively with designers and art directors.
YouTube Campaign: Beuatiful Business Cards
I worked on the concept and assisted on set for a YouTube ad for MOO Business Cards. Check out the behind the scenes video below.
Tone of Voice
Together with the Head of Brand, I played an active role in informing, editing and proofing MOO's new and improved brand guidelines, following a thorough refresh of the brand.