adidas: Terrex Two Ultra Parley
A global 360 campaign for adidas outdoor, launching the new long-distance trail running shoe: the TERREX TWO Ultra Parley. As lead creative copywriter on this project, I worked on the initial concept, through to film storyboarding, VO script, adidas Creator interviews and final copy for digital and social channels.
Trail Running as Meditation
My campaign concept was based around trail running as a form of meditation – a way to escape the 9-5, head into the outdoors and become one with your surroundings. This was weaved throughout the entire campaign, from our clear and minimal imagery, to our affirmation-like headlines and CTAs, and even the slow paced video editing.