Hello Kitty x Crocs
Working with agency Neon Bloom, I crafted campaign copy for a collab between Hello Kitty and Crocs across product descriptions, social posts and email. Combining Hello Kitty's iconic kawaii language with Crocs' signature comfort, I created the concept 'Step into Sweetness'. This campaign celebrated the soft, playful aesthetic that both brands share, while preserving Hello Kitty's distinctive voice throughout.
