Whilst I was browsing online, iStock’s digital banner really caught my eye. But why? It wasn’t flashing at me. It isn’t glaring neon. And the CTA doesn’t take up half the frame. In fact, it was the illustrative visual that drew me in. There’s something aesthetically pleasing about the simplicity. In the very saturated space of online advertising, perhaps brands need to re-think how they deliver digital banners. Indeed, maybe a little stillness and attention to detail is what will really keep consumers clicking.