Heineken: Innovation Lab

Working with brand innovation agency Happen (now part of Accenture), I was asked to join a creative product workshop with the Heineken EU marketing team . Brought in as a 'hacker', my role was to disrupt thinking, make the sessions more creative and add some energy to each of the brainstorms. The workshop was based around new product innovations in local markets, including ideas around a sparkling tonic, a 0% cider and a range of soft drinks.

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