Four Seasons New York: Lifestyle campaign

When Four Seasons New York launched downtown, they turned to agency Watson & Company to attract a new, affluent, decidedly downtown audience. Before they hired a more permanent copywriter, I was brought in to kick off tagline ideas for their existing photographic campaign. I decided to focus on the idea that they were actually on their way back to The Four Seasons, rather then heading out, which was then used to help shape the campaign narrative.

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