LORETTA: DON'T LET THEM DISAPPEAR
Personal Project

Brief: Create a series of OOH ads that raise awareness of eating disorders amongst young women, encouraging donations to Loretta. Collaborating with a designer, I created the concept 'Don't Let Them Disappear', based on a young girl who is trying to hide her body, yet is disappearing at the same time. The headline uses child-like language to bring home the fact that younger and younger women are affected each year.

Using Format